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  • Who exactly are you selling to?
    Most business owners believe that their products and services are needed by everyone.
    Even if your products or services are needed by everyone, people don’t have the same priority for them so when people tell you that your products or services are too expensive, just know you are talking to the wrong customers.
    Stop running around trying to sell to everyone, your product and services have a specific market.
    Price is a function of value so go out there today and create value for those that need it.
    Who exactly are you selling to? Most business owners believe that their products and services are needed by everyone. Even if your products or services are needed by everyone, people don’t have the same priority for them so when people tell you that your products or services are too expensive, just know you are talking to the wrong customers. Stop running around trying to sell to everyone, your product and services have a specific market. Price is a function of value so go out there today and create value for those that need it.
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